Posts of the week #4


This week I have found, perhaps, less interesting articles than in previous weeks, but some of the ones I have found have caught my attention. Many articles are at that exact point between the tutorial (which explains steps, but pauses little in explanations) and the more theoretical articles (which often go up too much towards the theoretical and make it difficult to read when reading them).


Use automated tests to discover SEO errors during development

Hamlet Batista, which must be recognized as having one of the best names in the market, has written this very interesting article on automated tests. If you are interested in technical SEO and names that sound great, do not miss it

Catching SEO errors during development using automated tests

Add custom icons to snippet mobile

Surely I would have to analyze it more critically, but I recognize that Yoast falls as standard every time I upload a site and I am not the only one! so whatever is new about Yoast’s people is relevant to me

Yoast 12.1 adds custom favicons to the mobile snippet preview

How to calculate page speed for different url using Google Sheet

If you have been in this for a while, it is possible that you already have your own system for this, but the one proposed here by James McNulty (yes, it seems that today goes by big names) seems ingenious and very clear to me. Ole by James

SEM / Paid


How to track virtual page views when launching several “history” events at once

A very interesting article that links with previous articles also very descriptive. In the end, friend Julius (that’s what the author of the post is called) is putting together a whole manual.

How to Track Virtual Pageviews when Multiple History Events Occur at the Same Time

How to track the scroll with Google Tag manager

No, we are not always going to have to mesure the page scrolling, we are not always going to get interesting data from there, but it is an interesting opportunity to understand, without the need for more complicated tests, heat maps … the interest that the user can have in a certain content.

How to track HTML5 audio player with GTM and GA

Well that, another tutorial, very well explained, on how to track the audio player. An option that is not so popular, but the article is interesting.


You can now use HTTP / 3 with canary

If you are so early adopter that you can no longer wait to use http / 3 I have two news for you. One, that you are a bit of a freak (you probably already knew this, didn’t you?) And two, that you can already do it using Canary

And for dessert

The idea is not to put a music video every week. Or if. Or not. We’ll see. For now, let’s see where this leads. Here I leave the best known song of Grinderman. If you did not know the project, congratulations, getting here has already been worth it. You know that they only have two albums, but, fuck, I think it’s worth it.

Miguel Carreira López
Miguel Carreira López

I have been working in web analytics and SEO for ten years. I believe that there is nothing that can be said about the traffic of a website that can't be better explained with a graph. I work mostly with Google tools (GSC, Looker, Analytics) but there is life beyond that. In my spare time I write about books at