SEO stands for Search Engine Optimization and is a set of techniques designed to improve the organic traffic that reaches a web page. Improving does not only mean increasing. Also get to attract the relevant traffic.

SEM stands for Search Engine Marketing. Sometimes we also talk about PPC or Paid. When we talk about SEM we mean, in general, the set of platforms and tools that allow to attract traffic through paid ads that appear through searches.

Maybe you can’t talk about a discipline called “data visualization.” It is rather a subsidiary, transversal tool. Here we will use the term as a hotchpotch to talk about dashboards, statistics, R … the geek corner.

Web analysis allows us to know, not only the amount of traffic that reaches our pages, but also to understand who visits us, why, for what and how.

In my opinion, the most unfairly forgotten discipline of digital marketing.


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