Several (but not all) Google’s easter eggs

It is well known that there are two things in life that are certain: death and taxes. People who work in SEO enjoy the privilege of adding two extra certainties to existence: the algorithm change during the summer and that Google is going to do everything it can to bargain us more and more organic clicks.

In the end, there is a logic to it, considering the circumstances. If there are two things that are certain in life, they are that Google wants its users to have the best search experience and that if you can’t get organic results, it’s easier to go through the checkout and pay for SEM.

Google’s ways of preventing users from getting to the content they feed on come in all shapes and sizes. From putting up a barbed wire fence of snippets like someone mining a border to sowing the search box with “Frequently Asked Questions” behind each one of which there is a result rich enough to answer the most curious questions.

But well, there’s no use getting bitter either, so instead, and following the easter egg that Google has dedicated to the Dart, we’re going to compile some of the best easter eggs that Google has left us:


The one with Dart

Maybe the day will come when Dart’s experiment will save the Earth from something horrible (if you are not aware of Dart’s experiment you have several ways to find out about it). In the meantime, Dart has at least served to prove that there are some very, very smart people (the kind of smart people who spend their days reading papers and sharing brainy data about the expansion of the universe), who at the same time are able to enjoy puns like “They’ve gone to Dart”.

If your Twitter feed is properly calibrated you will have had an embarrassingly funny week.

Dart has also been used by Google to draw us a SERP in which the search for “dart” returns the corresponding results, but after a couple of seconds the satellite in question appears to give a precise tap and, precisely, leave the whole screen tilted, thus reducing the risk of collision with the planet.

easter egg google dart

This is basically a variation on a classic Google easter egg. If you type – if you type – “Askew” into the search engine, the result is a tilted screen. So Google teaches us a valuable lesson: Just because you have all the money in the world doesn’t mean you shouldn’t recycle.

The one of the final answer

This one is a bit for freaks and more for Anglo-Saxon freaks, that tribe for whom the writer Douglas Adams is one of their guiding spirits and his book The Hitchhiker’s Guide to the Galaxy a gospel. The book, by the way, is very good. There’s also a film out there, but it doesn’t quite achieve the delicate balance between geekiness and irony of the novel. In any case, there are two elements that every geek associates with the book: the possession of a towel (so important that it is part of the “geek culture day” props) and the answer to the question about life, the universe and everything. In the book, after a long deliberation, the ultimate computer answers that the answer to life, the universe and everything is “42” and of course, Google doesn’t want to be any less and answers in the same way. Of course, you have to ask it in English

The answer here 🐋

The one with “Friends”

Each of the main characters on Friends has their own hidden joke. We’re not going to explain each one because it’s funnier to discover them, but clearly the two best ones are Ross and (of course) Joey.


The one back from everything

This is another classic. If you search for “Do a barrel roll” Google rotates the entire screen before returning results.

This is another classic, although not one of the most spectacular, it is sure to please the nostalgic. Legend has it that there was a time when html allowed a tag called “blink” that made the text blink. At that time the Internet was like when you first installed photoshop: everything was pirated and if there was a new tool you had to use it. Always. At home. So the pages were full of flashing colours. In those years the Internet was like teletext and if you wanted to use a good, good browser you went to Lycos.

Google keeps that fire alive with an easter egg in which, if you do the search it returns a blinking result.

The deprecated one

Do you remember the early days of the internet when text styles dominated websites? Blinking text, vibrant colors, imaginative underlines, and, of course, the <marquee> HTML tag which made your text move. Today, it’s deprecated, but as they say, “the North remembers.” Search “marquee HTML” and relive the nostalgia.

The one that matters

Maybe reading this post it seems that I have a grudge against Google, when I don’t. On the contrary. On the contrary. We have our differences, but I think that everything around Google is quite impressive. Not only the search engine itself, but also having been able to create products like Maps (as I’m old enough I remember the first time I heard they had a project to “photograph the planet”) or what they are doing in the field of AI.

In addition, Google, from time to time, remembers that it also has its own little heart and conscience. Not that this is a major detail, but, if you search for “Gay pride” Google allows you to do a little parade on your computer.

easter egg gay pride

The one with O’rey

Until this week, it seemed that Pelé had been a little out of the running for the best player in history. What can we do about it? We live in the age of Messi, the vindication of Cristiano and the nostalgia of Maradona. But Google still remembers the years when O rei was the best and, for now, he is also the only one for whom, when you search for him, Google sings goal.


The extra one from the baker

The term “baker’s dozen” traditionally refers to 13 items instead of the usual 12. The origin of this expression is somewhat murky, but it’s generally believed to date back to medieval England.

In medieval England, there were strict laws about the weight of bread to prevent bakers from cheating customers. The Assize of Bread and Ale laws, established in the 13th century, regulated the price, weight, and quality of bread and ale. Bakers who were found to be selling underweight loaves could be subject to severe penalties, such as fines or even corporal punishment.

To avoid accidentally selling underweight bread and incurring a penalty, bakers would add an extra loaf (or roll) to each dozen sold, bringing the total to 13. This way, even if one or more of the loaves was lighter than intended, the overall weight of the batch would still meet the required standard.

So, the term “baker’s dozen” emerged as a safeguard for bakers against inadvertently shortchanging their customers and potentially breaking the law. Over time, it became a tradition and a representation of added value or a bonus for the customer.

baker's dozen Google easter egg

Google keeps the tradition alive. If you use the query “Baker’s dozen,” it returns a result of 13. Even better, you can use the term “Baker’s dozen” as a number for calculations

The one that we don’t want or need. Batman easter egg

Because this one is a bit poor, but it still has its fans. What we say about the easter, I think it can be said about all the Batman films. Yes, all of them. We’re here to play. Have you seen The Dark Knight lately? If you take out the Joker moments, what’s left? Well, that’s it. Pretty lame, but it has its fans. Google is a fine line.

The batman easter is activated if you search for “Batman”, “Gotham City” or “Bruce Wayne“. One more trick. If you google “My mother’s name was also Martha” nothing comes up. As it should be.

batman easter eggs google

The one with the charts

It’s no mystery that there are math lovers at Google. The search engine is not only a powerful calculator but also aids in visualizing functions, from the most basic to those slightly more complex

Google Easter eggs 2023

The one from Super Mario

In April 2023, Universal Pictures released the new Super Mario Bros movie. It was a massive success at the box office and also on social media. Remember the “Peaches Song” that you heard about two million times in just two weeks? It disappeared as quickly as it appeared in our lives. Google jumped on the bandwagon too. If you search for the movie, you’ll see a coin block in the corner. It’s functional, but that’s about it. Apparently, it wasn’t the most creative day at Google.

Miguel Carreira López
Miguel Carreira López

I have been working in web analytics and SEO for ten years. I believe that there is nothing that can be said about the traffic of a website that can't be better explained with a graph. I work mostly with Google tools (GSC, Looker, Analytics) but there is life beyond that. In my spare time I write about books at