Miguel Carreira López

I have been working in web analytics and SEO for ten years. I believe that there is nothing that can be said about the traffic of a website that can't be better explained with a graph. I work mostly with Google tools (GSC, Looker, Analytics) but there is life beyond that. In my spare time I write about books at https://www.enestadocritico.com/.

Joined: 20/08/2019
Articles: 17

Web Analysis, SEO - EN

Are LLMs crawling my site?

Tor por Donadini, Ermenegildo Antonio (Herstellung) (Fotograf) - 1682 - Deutsche Fotothek, Germany - Public Domain.Tor por Donadini, Ermenegildo Antonio (Herstellung) (Fotograf) - 1682 - Deutsche Fotothek, Germany - Public Domain.

There is a question that seems simple but isn’t: can language models read my website? The intuitive answer is to check the robots.txt file. If it says Allow: /, everything is fine. However, robots.txt is a statement of intent, not…

Miguel Carreira López
06/09/2026

SEO - EN

Discrepancies in GSC around Queries

I recently participated in a discussion with colleagues about Google Search Console. In fact, the conversation was about Looker Studio and how we could leverage the information we extracted from Google Search Console with the Looker connector. However, as is…

Miguel Carreira López
27/12/2023

Web Analysis

Goodbye to Google Optimize

This week we have had nothing but scares with Google. Optimize is over. Google has communicated that, despite the time that the tool has been with us, the product “does not have many of the features and services that our…