Posts of the week #5



Google leaves a list of the types of content that will include stars in the SERP

And so we stop speculation. Google has published in its blog a list of the types of content for which it will reflect the valuation in the SERP, of course, they tell us, we can continue to include the valuation in other types of content, but Google states that it only makes sense to publish the famous stars in some specific content. The listing here:


Run Screaming Frog in the cloud

This is a topic on which, personally, I want to go deeper. SEO is going to have to work more and more in the cloud, first because each time we work with larger amounts of data, second, because it is important that these data are distributed and third because it gives us access to new tools and new automation systems. I know it sounds topical but the future is in the cloud (next week I promise to write that the content is king and I’m already rested for a couple of months) Revue% 20newsletter

Google news

I am not sure that the format is going to be a success or how much travel that supposed parody of the real news can have, but, although it has raised a certain amount of messing, I think that this “news” from Google is good news. I fully understand the skepticism of other colleagues and I am the first to distrust Google’s communication policy, but I also believe that in recent times there have been certain steps to give users information more easily. At least the information they want to give.

SEM / Paid

Order online The new Google button for restaurants that goes straight for the home-based food business

Google is clear that there are a couple of sectors in which it does not have the market share that it would like. One, of course, is the online content sector. YouTube is king, but the limits of his kingdom are smaller than Google would like and his premium initiatives have not disturbed Netflix or HBO. Another is that of online food, where Google has a very important market share that aims to improve. How? Well, subtle tactics are not always the best. Sometimes a button in the ad is the best way to get attention.

A guide for Google sitelinks
Sitelinks exist since 2009.

Gradually Google has been adding possibilities. The problem is that you never know when (or how many) they will fall, so sometimes it is difficult to sell them internally, but their improvements in the CTR are quite demonstrated. Here an almost revival post with a guide with Google sitelinks

A visual guide for every Google Ads extension

Miguel Carreira López
Miguel Carreira López

I have been working in web analytics and SEO for ten years. I believe that there is nothing that can be said about the traffic of a website that can't be better explained with a graph. I work mostly with Google tools (GSC, Looker, Analytics) but there is life beyond that. In my spare time I write about books at