Miguel Carreira López

I have been working in web analytics and SEO for ten years. I believe that there is nothing that can be said about the traffic of a website that can't be better explained with a graph. I work mostly with Google tools (GSC, Looker, Analytics) but there is life beyond that. In my spare time I write about books at https://www.enestadocritico.com/.

Joined: 20/08/2019
Articles: 17

SEO - EN

Discrepancies in GSC around Queries

I recently participated in a discussion with colleagues about Google Search Console. In fact, the conversation was about Looker Studio and how we could leverage the information we extracted from Google Search Console with the Looker connector. However, as is…

Miguel Carreira López
27/12/2023

Web Analysis

Goodbye to Google Optimize

This week we have had nothing but scares with Google. Optimize is over. Google has communicated that, despite the time that the tool has been with us, the product “does not have many of the features and services that our…

Miguel Carreira López
22/01/2023

SEO - EN

Several (but not all) Google’s easter eggs

It is well known that there are two things in life that are certain: death and taxes. People who work in SEO enjoy the privilege of adding two extra certainties to existence: the algorithm change during the summer and that…